Title
Title

TruPoint Brand Guidelines

Our Logo

All logos and logo variants here are saveable as SVG / vector format (Right-click, save as...).

The TruPoint Seal

Although it is always preferable to use the full TruPoint logo, when space does not permit, the TruPoint Seal can be used instead in these variations.

All logos and logo variants here are saveable as SVG / vector format (Right-click, save as...).

The TruPoint Brackets

The TruPoint Brackets should only be used to help compliment the rest of the branding (e.g. as a footer image in a word document). They should never be used without the full TruPoint logo elsewhere on the material.

All logos and logo variants here are saveable as SVG / vector format (Right-click, save as...).

TruPoint Colours

The TruPoint Brackets should only be used to help compliment the rest of the branding (e.g. as a footer image in a word document). They should never be used without the full TruPoint logo elsewhere on the material.

Hover over color to copy hex value.

#EE2C37
#333333
#F5F5F5
#1A1A1A
In Writing

Always capitalize TruPoint.

 

TruPoint

Trupoint X

Tru Point X

Tru point X

In Writing

Try to avoid using "www." when typing out our URL. Never capitalize the letters in the URL.

 

trupoint.com

www.trupoint.com X

TruPoint.com X

https://trupoint.com X

Fonts

Primary (Web/Print): Arial

We primarily use Arial for its versatility in web and print.

Headline 1

Font Weight: Bold

When the font needs to be even stronger, Arial Black is permitted (font weight 900).

Headline 2

Font Weight: Bold 

Sub-Heading

Font Weight: Bold

Paragraph Text

Font Weight: Arial

Images
Illustrations

© 2023 TruPoint Technology Services Ltd. All rights reserved.

Canadian owned and operated